NEON iCON Fan App Case Study
How SJG built NEON iCON, a concept fan app for a recording artist: live Shopify catalog and checkout, in-app video channels, loyalty, games and a team admin.
The brief
An artist's world is scattered: merch on Shopify, videos across YouTube channels, a paid membership on one link, bookings on another and socials everywhere else. A fan has to know where each piece lives.
SJG built NEON iCON as a pitch to show what one app does with all of it. The rule was to use what already exists: his real store, his real videos and his real links, in his own blacklight and acid-lime look, with nothing for his team to migrate.
What we built
Shop on the live Shopify product feed: 56 products with real photos, prices, variants and stock, and a bag that opens the store's own checkout with the chosen items loaded
NEON TV: six channels of real YouTube uploads that play back to back inside the app like a TV lineup, with shop-the-video links to the matching merch
Jody Bucks loyalty with tiers, a daily check-in and watch-to-earn, plus an arcade and a mystery crate that pay out points (demo features, saved on the device)
The Club and Direct Line: the real membership perks and the real video-call products, with booking requests routed to the store's listed contact
A team admin behind a sign-in: publish an announcement, edit the ticker, program the TV lineup and switch sections on or off for every visitor
An installable app: home-screen icon, full-screen launch, favicons and a share preview image, with a roadmap to the App Store and Google Play
People also ask
Who built the NEON iCON fan app? SJG designed and built NEON iCON in Austin, Texas as a concept to pitch RiFF RAFF. It is a preview, not an official release: the catalog, videos and links are his real ones, while loyalty, the arcade, the mystery crate and tour routing are demo features.
Can SJG build an app like this for my brand? Yes. SJG's tech side builds custom apps for artists, creators, shops and service businesses: a storefront tied to your existing store, video, loyalty, booking, games and an admin your team runs. The same build installs from the browser and can be wrapped for the App Store and Google Play.
Does the app replace the artist's store? No. It reads the live product feed from the existing Shopify store and hands the bag to that store's own checkout, so payments, shipping and orders stay where they already are.
Where can I try the NEON iCON app? The working concept is at https://neon-icon-app.vercel.app/ and is best opened on a phone.
Call or text SJG Print & Design at (512) 387-5386, or visit 12211 Waters Park Rd, Austin, TX 78759.